
Miguel A. Ferrer, Search Grounds History
My business was born out of necessity and experience on the frontlines of urban search and rescue. As a medical specialist, I’ve been part of numerous deployments, both large and small, where the grueling work and harsh environments demanded more than just physical endurance—it required fostering connection and mental resilience. It was during these critical moments that I discovered the surprising power of Cuban coffee.
Brewed in the midst of chaos, my coffee became more than just a drink; it became a ritual. It brought people together, eased tensions, and created moments of camaraderie in high-stress situations. I found that a shared shot of cafecito not only helped establish a sense of normalcy but also made my job easier. Medical check-ins became smoother, team members opened up, and it became a subtle yet effective way to assess their mental health in those crucial first 72 hours.
Recognizing this impact, I turned an improvised solution into a purposeful venture. My company now delivers full cuban coffee kits designed specifically for urban search and rescue personnel. These kits are more than just tools for brewing Cuban coffee; they provide a comforting connection to home, improve team morale, and support mental well-being during the toughest times.
With a mission to “Bring Good Coffee to Bad Places,” my business ensures that even in the most challenging deployments, responders have a little comfort and a lot of community to help them through.